Our Story
A family wholesale house since 1967
Upper Deck Ltd started the way a lot of solid New England businesses did — with a family, a warehouse, and the stubborn belief that if you treat shopkeepers fairly, they come back for fifty years. It turns out they do.
We're still in Fairhaven, Massachusetts, a few minutes from the working waterfront. Three generations have run this company from the same town, and today the third generation is bringing the business online — without changing a thing about how we treat the people who buy from us.
What we actually do
We hunt for giftware that sells: antique reproductions, garden décor, cast iron and brass, weathervanes, tin toys, farmhouse pieces — 2,700+ items, every one picked by hand. Not by an algorithm, not by a buying committee three time zones away. By people who've walked gift-shop floors their whole lives and know what moves off a shelf and what gathers dust on one.
Independent shops are our whole business. Gift shops, garden centers, hardware stores with a gift wall, museum shops, seaside boutiques — if you run a shop with personality, our warehouse was stocked with you in mind.
How we're different, honestly
- A very affordable minimum. $250 per order — we raised it from $75 only to help with shipping rates, and it's still well below most vendors.
- A real person answers when you call. We are a small family business and our limited staff are on the phones all day. If we don't pick up during business hours, we're on the phone with another customer — we'll do our best to call you back the moment we're off. Please email us too: orders@upperdeckltd.com.
- Real shops only. Every application is verified by hand with proof of business — a Resale Tax Certificate, EIN, Tax ID or other official paperwork. We're a small family business helping other small family businesses.
- If it's on the site, we carry it. We update stock every day — no ghost catalog, no bait items.
The showroom
Our warehouse doubles as a 5,000-square-foot showroom — like walking a mini tradeshow, minutes from the New Bedford waterfront. Book a visit — appointments are strongly encouraged, walk-ins always welcomed!
And the sister company
If your shop leans nautical, meet Moby Dick Specialties — our sister company under the same roof, dedicated entirely to nautical giftware. Same family, same warehouse. Many of our customers order from both and ship the orders together to save on freight.
Ready to stock your shop? Apply for wholesale access — every application reviewed by a real person — or call us at (508) 992-5424. We'd love to know what kind of shop you run.